To be one of the leading companies that provides refined crystallized sugar in Indonesia with superior quality, and services for all stakeholders.

We are committed to attain our vision by:
1. Providing high quality, hygienic, halal and safe products to be consumed accordingly to its purposes.
2. Providing the best services and results for all stakeholders, customers, shareholders, employees and other partners.
3. Operating our business professionally, be responsible to stakeholders, the community, environment and surrounding areas through development and continuous improvement.

In our pursuit to achieve our vision and mission, we have developed principles to evaluate resource development and performance improvement as follows:
1. The customer is the most important partner.
2. Work intelligently and efficiently with integrity.
3. Work as a team.